Privacy Policy

Last updated: July 27, 2026

UpBookings ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information when you use our services, including features that connect with Meta platforms such as Facebook and Instagram.

Our use of Meta Platform APIs is governed by the Meta Platform Terms and Meta Developer Policies. Where this policy conflicts with those terms, the Meta terms apply to Platform Data.

Definitions

Customer/Host refers to the individual or entity that has purchased and is utilizing UpBookings services.

Guest refers to the end-user or client of the Host who utilizes the services provided by the Host through our platform.

Premise

By entering into this Contract, you, as our customer, agree that subscribing to and using our technology services signifies your acceptance of and adherence to these Privacy Policies & Terms and Conditions. You also confirm that you are fully informed, through the material provided by UpBookings, about the services we offer and find them suitable for your requirements.

Collecting Your Personal Data

When creating an account to use our Service, we may request certain personally identifiable information necessary to contact or identify you. By creating an account, you agree to provide this information. Personally identifiable information we collect may include, but is not limited to:

Email address
First name and last name
Phone number
Property details

Storing Guest Data

Guest data is stored only after a successful booking is made. This data is handled in accordance with the data storage practices and security measures outlined in this Privacy Policy document. The Host has full authority to prevent the storage of Guest data or request its destruction, ensuring that all such data is permanently deleted without the possibility of recovery.

Account Creation and Management:

To access the services offered by UpBookings, it is necessary to create an account. This process involves setting up your personal and private access credentials, specifically a username and password, which you will use to independently manage your account. You have the ability to modify your access credentials at any time. Each password is strictly personal and remains under your direct responsibility.

By accepting this agreement, you acknowledge that you are solely responsible for the data entered into the Extranet, including the configuration of your services. The Extranet is a web interface that enables you to configure the subscribed services and perform any operations related to the service at any time in a transparent and straightforward manner. As a customer, you declare that the data entered is accurate and corresponds to your identity and that you will keep this information updated throughout the duration of the contract. Accurate identity and associated information are essential for the validation and activation of our services for the entire duration of the contract. Both UpBookings and the customer mutually agree to maintain the confidentiality of all data and information obtained in connection with the execution of this contract and the related services.

The account does not have a predefined expiration and can be terminated at any time. In such cases, all your personal data will be permanently deleted. Account cancellation will automatically result in the termination of all contracts associated with the account and the subsequent loss of services. If our service is offered under a free-of-charge model, UpBookings reserves the right to terminate the contract and associated services at any time.

Use of Your Personal Data

UpBookings may use your Personal Data for the following purposes:

To provide and maintain our Service:This includes monitoring and analyzing the usage of our Service to ensure its effective operation. Additionally, your Personal Data may be used to support the operational aspects of our services.
To manage your account: Your Personal Data is used to facilitate your registration and manage your access to the various features and functionalities available to registered users of our Service.
For the performance of a contract:To develop, fulfill, and manage the purchase contracts for products, services, or other agreements entered into with us through the Service.
To contact you: We may reach out via email, phone calls, SMS, or other electronic communication methods, including push notifications, to provide updates, security alerts, or information about the functionalities, products, or services you have contracted.
To provide you with updates and offers:We may share news, special offers, and information about similar goods, services, or events that we offer unless you have opted out of receiving such communications.
To manage your requests: Your Personal Data helps us address and respond to your inquiries and requests efficiently.
With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

Meta Platform Integration

UpBookings provides tools that let Hosts connect their Facebook Pages and Instagram accounts to manage lead enquiries and direct messages from Facebook and Instagram within our platform. When a Host enables these features, we receive and process data from Meta ("Platform Data") on the Host's behalf.

Platform Data we may receive and process includes:

Lead form submissions, including contact details and responses submitted through Facebook or Instagram lead ads
Campaign, ad set, ad, page, and form metadata associated with a lead
Facebook Messenger and Instagram Direct message content, delivery and read status, and sender profile information
Meta user IDs, page IDs, and access tokens required to operate these integrations

We use Platform Data only to provide the connected services to the Host, including storing enquiries, displaying conversations, sending replies on behalf of the Host, and sending notifications about new leads or messages. We do not sell, license, or purchase Platform Data. We do not use Platform Data to build standalone user profiles, for advertising outside the Host's own enquiry and messaging workflow, or for any purpose unrelated to the service the Host has subscribed to.

Lead data received from Meta is used only to let the Host contact the person about the specific enquiry or property listing for which the data was submitted. Messaging data is used only to support the conversation between the Host and the person who contacted them through Facebook or Instagram.

Hosts are responsible for obtaining any consent required before messaging people through Facebook or Instagram, and for honouring opt-out requests. If you are a person who submitted a lead or sent a message to a Host through Meta, your relationship with that Host and their handling of your data is primarily governed by the Host's own practices.

Data Security:

At UpBookings, we prioritize the security of your Personal Data and Platform Data and are committed to protecting it from unauthorized access, disclosure, alteration, or destruction. We do not sell your data. We share data only with service providers who help us operate our platform, and only as described in this Privacy Policy. We implement industry-standard security measures and practices to safeguard your data and ensure its confidentiality.

Data Storage:

UpBookings uses MongoDB for data storage. While we take all necessary measures to ensure the security and confidentiality of your data, it is stored on MongoDB's infrastructure. UpBookings follows and accepts MongoDB's legal terms to ensure compliance and secure data management. For more information about their data handling practices, you can refer to the MongoDB Terms and Conditions and Privacy Policy.

Transfer of Your Personal Data:

Your information, including Personal Data and Platform Data, may be processed at UpBookings operating offices or in any other locations where parties involved in the processing are situated. This means your information could be transferred to and maintained on servers or systems located outside your state, province, country, or other jurisdiction, where data protection laws may differ from those in your location. By consenting to this Privacy Policy and submitting your information, you acknowledge and agree to this transfer. UpBookings will take all reasonable steps to ensure your data is handled securely and in line with this Privacy Policy. No transfer of your Personal Data will occur to any organization or country unless adequate controls are in place to ensure the security of your data and other personal information.

Disclosure of Your Personal Data

Business Transactions:

In the event that UpBookings is involved in a merger, acquisition, or sale of assets, your Personal Data may be transferred as part of the transaction. We will notify you in advance if your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement:

UpBookings may disclose your Personal Data when required by law or in response to valid requests from public authorities, such as courts or government agencies.

Retention of Personal Data:

UpBookings retains your Personal Data for the duration of your use of our services and for a reasonable period after the expiration of the service to comply with legal obligations, resolve disputes, or enforce our agreements. Platform Data is retained only for as long as needed to provide the connected Meta features to the Host, unless a longer period is required by law. When a Host disconnects a Meta integration or closes their account, we delete or anonymize associated Platform Data as soon as reasonably possible.

Your Rights and Data Requests

Depending on your relationship with UpBookings, you may request access to, correction of, or deletion of Personal Data or Platform Data we hold about you. Hosts can manage and delete enquiry and messaging data through their UpBookings account. Step-by-step deletion instructions are on our Data Deletion page. Anyone may also submit a data request by emailing support@upbookings.ai. We will respond within a reasonable time and, where required, act on deletion requests promptly. If you contacted a Host through Facebook or Instagram, you may also manage your messaging preferences directly through those platforms.

Contact and Support

For privacy questions, data requests, or to report an issue with our service, contact us at support@upbookings.ai or info@upbookings.ai.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or service

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.